Renegade by Collynn’rae
Brand Identity and Marketing Collateral
Collynn’rae Nichols creates custom western boots, belts, and buckles for her clients. Her mix of exotic leathers, hand-tooled tributes, and silver and gold metals combine to create custom pieces designed to be handed down from generation to generation. I’ve worked with Collynn’rae for several years, developing two versions of her brand identity system and print marketing pieces such as catalogs and event flyers.
The Approach & Audience
The market is flooded with traditional takes on Western wear and cowboy boots. Collynn’rae desired an identity system that reflected the sophistication of her unique, handmade products. The diamond element can be a text divider, adding visual interest. The mix of serif and handwritten type exudes a casual yet cultured elegance that appeals to an upscale and refined audience.
Printed Catalog
Large photographic images of custom-made boots, buckles, and belts dominate the pages of a clean, 8-page catalog I created to showcase her recent creations. Black, serif text combines sophistication with just a hint of Texan personality.
Event Flyer
This piece showcases the versatility of Renegade by Collynn’rae’s identity system. The diamond from the logo acts as a divider between text elements. The overall is clean and informative without being overwhelming.
Reflection
Collynn’rae continues to contact me to create print marketing materials for her as needed. Eventually, I hope to collaborate with her on an extensive showcase catalog that she can bring with her to events and customer consultations. I’ve enjoyed watching her business and brand evolve! Please visit her website to learn more: https://collynnrae.com/